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Anew Smoothing Serum | Buy from Avon UK

Written by Become A Representative | Aug 11, 2026, 11:05:29 PM
Shop AvonSkincareAnew Smoothing Serum

Anew Smoothing Serum

Avon UK product

£23.00

Purchase securely from Avon UK. Pricing and availability are checked during our regular product updates.

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About Anew Smoothing Serum

All you need to know:
Forget fillers and add Anew Smoothing Serum to your daily beauty routine instead.

Formulated with 0.1% pure retinol, this serum will help to smooth and resurface the look of skin, fast!

Too hard to believe? We’ve got the proof.

In 3 days: it helps to visibly smooth the surface of skin.*
In 2 weeks: it helps retexture the look of skin and smooth the appearance of wrinkles, with up to 60% improvement in texture.**
The best bit… it dramatically improves skin appearance with continued use**.

Let’s wave goodbye to wrinkles together!

30ml

Why you’ll love it:
• This retinol serum has been co-created with dermatologists and scientists.
• It contains 0.1% pure retinol and is effective in helping to reduce the look and feel of wrinkles.
• It’s powerful yet gentle and is perfect for all skin types, from first-time users to retinol fans.

*Based on a Consumer Study with 120 participants.
**Based on a Clinical Efficacy Study with 10 participants.

What’s in:
0.1% pure retinol to help smooth and resurface skin.

What’s out:
Worrying about wrinkles at any age.

How to use it:
Apply nightly
Massage this serum onto your cleansed face and neck every evening.

Seal it in
Follow this serum with your favourite Anew moisturiser to lock in the wrinkle-smoothing ingredients.

Don’t forget your sunscreen
When using retinol, it’s important to always apply sunscreen the following morning!

Customer Reviews

4.2/5 from 92 reviews on Avon UK.

★★★★★ 5/5

“This serum is great for making my face feel really smooth, and treating the dry areas. I wouldn't say it helps with wrinkles, but for me, having smooth, well hydrated skin is more important. I love this serum”

— Karen Howling Verified purchase

★★★★★ 5/5

Soothing cream

“I like this cream,it's light and non sticky.”

— June C.

★★ 2/5

This is definitely working, I�m

“This is definitely working, I'm really pleased with it.”

— Clare W.

★★★★★ 5/5

Excellent, does what it says

“Excellent, does what it says”

— Georgina H.

1/5

Disappointed

“I had allergic reaction to this product and others I purchased.returned all , not a good experience!!! Had to chase it up three times”

— Tracey M.

Review summaries and excerpts are drawn from the publicly displayed Avon UK product page at the time of sync.

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