Anew Platinum Lift & Tighten Lifting Serum - 30ml | Avon UK

By Become A Representative on Aug 11, 2026, 7:04:28 PM

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Anew Platinum Lift & Tighten Lifting Serum - 30ml

Anew Platinum Lift & Tighten Lifting Serum - 30ml

Avon UK product

£19.50 £29.00

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About Anew Platinum Lift & Tighten Lifting Serum - 30ml

All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. We’ve bottled it just for you.

This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™* that gives your skin a dual-collagen boost to restore years of collagen loss.

The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look**.

30ml

 

You can now buy a serum refill tube for this serum! It’s budget-friendly and planet-friendly. 

 

Why you’ll love it:
• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
​**Based on a consumer study with 132 participants

***Based on a cell bio claim

What’s in:​
Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.

What’s out:
Thinking a facelift is the only way to firm, smooth and define your contours.

How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results. 

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.

Customer Reviews

4.3/5 from 44 reviews on Avon UK.

★★★★★ 5/5

“I feel like it both lifts and tightens, and it's beautifully soft and silky”

— Orla Conlon Verified purchase

★★★★★ 5/5

“Amazing results from such a reasonably priced serum. I've been using this for a couple of years on the jaw area, neck and cheeks and it really does noticeably lift.”

— Anonymous Verified purchase

★★★★★ 5/5

“Started using this a few year ago it very good face looks sculpted , I’ve tried more expensive creams but I always return to Avon 🥰”

— Christine Brown Verified purchase

★★★★★ 5/5

“Just love this product and has improved my skin considerably.”

— Harriet Cottingham Verified purchase

★★★★★ 5/5

“Good value.”

— Anonymous Verified purchase

Review summaries and excerpts are drawn from the publicly displayed Avon UK product page at the time of sync.

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