Avon UK product
£19.50 £29.00
Purchase securely from Avon UK. Pricing and availability are checked during our regular product updates.
Buy from Avon UKYou will be redirected to Avon UK’s official website to complete your purchase.
All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. We’ve bottled it just for you.
This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™* that gives your skin a dual-collagen boost to restore years of collagen loss.
The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look**.
30ml
You can now buy a serum refill tube for this serum! It’s budget-friendly and planet-friendly.
Why you’ll love it:
• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.
*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
**Based on a consumer study with 132 participants
***Based on a cell bio claim
What’s in:
Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.
What’s out:
Thinking a facelift is the only way to firm, smooth and define your contours.
How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results.
Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.
Always remember your moisturiser
Follow with your day or night cream.
4.3/5 from 44 reviews on Avon UK.
★★★★★ 5/5
“I feel like it both lifts and tightens, and it's beautifully soft and silky”
— Orla Conlon Verified purchase
★★★★★ 5/5
“Amazing results from such a reasonably priced serum. I've been using this for a couple of years on the jaw area, neck and cheeks and it really does noticeably lift.”
— Anonymous Verified purchase
★★★★★ 5/5
“Started using this a few year ago it very good face looks sculpted , I’ve tried more expensive creams but I always return to Avon 🥰”
— Christine Brown Verified purchase
★★★★★ 5/5
“Just love this product and has improved my skin considerably.”
— Harriet Cottingham Verified purchase
★★★★★ 5/5
“Good value.”
— Anonymous Verified purchase
Review summaries and excerpts are drawn from the publicly displayed Avon UK product page at the time of sync.
When you purchase through Avon UK using this link, you can explore current offers directly with Avon while supporting an independent Avon representative.