David H. McConnell founded the California Perfume Company.
David H. McConnell founded the California Perfume Company, a business specialising in fragrances and cosmetics that later became known as Avon Products.
First Sales Representative Joins the Team
Mrs. P.F.E. Albee became the company's first sales representative, pioneering its direct-selling approach.
Launch of the First Brochure
The California Perfume Company released its first product brochure, marking the start of its direct-to-consumer marketing strategy.
First International Expansion
The company expanded internationally by beginning operations in Montreal, Canada.
Avon Brand Makes its Debut
The Avon name and logo were introduced for the first time on a new cosmetics product line.
California Perfume Company Becomes Avon
The company officially changed its name from the California Perfume Company to Avon.
Avon Goes Public
Avon became publicly traded with its listing on the New York Stock Exchange.
First Overseas Expansion
The company commenced operations in Venezuela, marking its initial expansion beyond North America.
Avon Foundation for Women Established
The Avon Foundation for Women was founded in the US, initially awarding a single scholarship grant of US$400.
Launch of Skin-So-Soft Brand
The company introduced its iconic Skin-So-Soft brand, beginning with the original bath oil formulated to soften skin using natural oils.
Avon Enters the Jewellery Market
The company expanded its product range by introducing jewellery for the first time.
Avon Reaches One Million Representatives
Avon's representative network expanded to one million members, driving sales exceeding US$2 billion.
Avon's Skincare Breakthrough
Avon pioneered the use of stabilised retinol in the patented BioAdvance Beauty Recovery System, revolutionising skincare with this age-defying innovation.
Avon UK's Breast Cancer Crusade Begins
Avon UK launched the Breast Cancer Crusade, introducing a fundraising pin to boost awareness and financial support for breast cancer initiatives.
Avon Introduces AHA Technology with Anew
Avon became the first company to introduce Alpha Hydroxy Acid (AHA) anti-ageing technology to the mass market through its groundbreaking Anew skincare range.
Avon Introduces Stabilised Vitamin C Serums
Avon introduced stabilised Vitamin C in its serums, targeting skin discoloration by reducing pigment cell production and promoting collagen synthesis.
Avon Foundation Tackles Domestic Violence
The Avon Foundation launched its first domestic violence initiative, "Speak Out Against Domestic Violence," to raise awareness and support survivors.
Avon Opens Advanced R&D Facility
Avon opened a 225,000-square-foot, state-of-the-art research and development centre in Suffern, New York.
Avon Splits into Two Companies
Avon Products, Inc. and New Avon LLC, handling the US, Canada, and Puerto Rico markets, became two distinct companies.
Avon Foundation Hits US$1 Billion Milestone
Together with the Avon Foundation, the company achieved a landmark total of US$1 billion in charitable contributions.
Launch of 'Future of Beauty' Report
Avon introduced the Future of Beauty, an annual report highlighting emerging trends and insights shaping the beauty industry.
Avon Launches Protinol™ Technology
Avon introduced its exclusive skincare innovation, Protinol™, first available in ANEW Skin Reset Plumping Shots, clinically proven to restore both types of collagen to replicate the ideal collagen balance of baby skin.
Avon Joins Natura &Co Family
Avon became part of the Natura &Co group, joining a collective of purpose-driven brands focused on building the leading global beauty company dedicated to sustainability and social impact.
"Isolated, Not Alone" Campaign Launches
In 2020, Avon introduced the "Isolated, Not Alone" programme to highlight the dramatic rise in domestic violence during Covid lockdowns, donating over $1 million to support essential services.
Avon's Reverse Make-up Tutorial Launches
Avon introduced its multi-award-winning reverse make-up tutorial, aiming to highlight and raise awareness about gender-based coercive control.
Avon Opens New R&D Labs in Poland and Brazil
Avon expanded its research capabilities by opening new state-of-the-art laboratories in Garwolin, Poland, and Cajamar, Brazil.
Avon Achieves Cruelty-Free Leaping Bunny Approval
Avon's beauty products received the Cruelty Free International Leaping Bunny certification, confirming their commitment to ending animal testing globally.
Avon’s Commitment to Social Responsibility
Avon has long championed causes central to women’s empowerment, dedicating over US$1 billion through the Avon Foundation to global initiatives like breast cancer research, domestic violence prevention, and sustainability efforts. Notable campaigns include the pioneering Breast Cancer Crusade, the groundbreaking Speak Out Against Domestic Violence programme, and recent environmental initiatives, underscoring Avon’s enduring commitment to making a meaningful social impact.
